{"UserId":"87107","EProfileId":"177","scat":11235,"ScreenName":"Sunil Malik","ScreenNameForURL":null,"EmailAddress":"","UserType":"","BriefDescription":"Extensive experience in setting up /managing business operations which require deep understanding of critical business drivers in multiple markets/ industries. Reach for your business needs.","Degrees":"B.E. (Mechanical Engineering)
\r\nPunjab Engineering College, Chandigarh
\r\n
\r\n\r\nDiploma in Marketing Management (DLP)
\r\nI.M.T., Ghaziabad \r\n","Experience":"

• \r\nEstablishing short / long term budgets in tune with corporate strategies for achieving business targets.
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• \tFormulating business planning, forecasting & analysis for assessment of revenue potential in business opportunities.
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• \tAchieving the budgeted sales volume, CSI and service targets for zone.
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• \tEnsuring functional, managerial & technical trainings and soft skills to dealers & their personnel.
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• \tLiaising with financial institutions public as well as private banks.
\r\n
• \tOverseeing ATL & BTL marketing planning and execution.
\r\n
• \tDeveloping relationships with key decision-makers in target organisations and establishing tie-ups for business development.
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• \tAnalysing & reviewing the market response / requirements and communicating the same to the sales teams for accomplishment of the business goals.
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• \tOverseeing the sales & marketing operations, thereby achieving increased business growth.
\r\n
• \tIdentifying streams for generating revenues & developing marketing plans to build consumer preference.
\r\n
• \tConducting competitor analysis by keeping abreast of market trends & achieving market share metrics.
\r\n
• \tNetworking with financially strong & reliable dealers / distributors for deeper market penetration & improved market share.
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• \tRecruiting, leading, mentoring & monitoring the team members to ensure efficiency in process operations and meeting of individual & group targets.

\r\n\r\n","DetailedDescription":"A seasoned professional with 18 years of success achieving revenue, profit and business growth objectives within start-up, turnaround and rapid-change environments in both Domestic & Overseas Markets.

\r\n\r\nExtensive experience in setting up and managing business operations which require deep understanding of critical business drivers in multiple markets and industries. Highly successful in building relationships with upper-level decision makers and business partners. Outstanding performance spanning Tractors, Automobile, Agri and construction equipment industry. In-depth knowledge of markets of Gujarat, U.P., Orissa, West Bengal and Bihar Rajasthan, Punjab and Haryana.

Successfully developed strong network & launched New Holland products in oversees Markets of Nepal & Bangladesh. A proactive leader and planner with cross functional expertise in planning, market penetration, product launch & management, channel management with skills in P & L management and competitor/ market analysis. Spearheaded numerous business development & market expansion initiatives. An effective communicator & team leader combined with detail oriented attitude with ability to interact effectively.

\r\nMy Proficiency Forte:

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• Strategic Planning & Management
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• Profit Centre Operations
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• Business Development
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• Sales & Marketing
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• Product Management
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• Channel Management
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• Relationship Management
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• Liaising & Coordination
\r\n\r\n
• Team Management

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